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Women Entrepreneurship: Challenges in the Present Technological Era


Author : Satpal, Rupa Rathee and Pallavi Rajain

Pages : 54-57
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Abstract

An entrepreneur is a person who has an enterprising quality with an eye on opportunities and an uncanny vision, a person who is willing to take risks because of the adventurous skill within, same holds good for women also. The present paper endeavours to study the concept of women entrepreneur and challenges faced by them in India. This paper is mostly based on secondary data and observations; for the identification of these issues the authors have reviewed different research articles and reports. Findings of this study reveal that absence of balance between family and career, socio-cultural barriers, male dominated society, illiteracy or low level of education, dearth of financial assistance, lack of technical knowhow, marketing and entrepreneurial skills, lack of self-confidence and mobility constraints are major problems of women entrepreneurship development. Some suggestions have been provided to deal with these problems. Also with the increase in the number of women getting educated, there is considerable awareness among women to be self-employed and gradually the role of women is changing in the society.

Keywords: Women entrepreneurs, challenges for women entrepreneurs, overcoming challenges

 

 

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