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Corporate Culture in Business Management

Author : Shakila M.K and NRV Prabhu

Pages : 617-619
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This article is all about organizational culture. How various elements form a part of it and how they are perceived. The way to confront, accept or change behavioral patterns related to the corporate culture. An organization’s culture may be more apparent to an external observer than an internal practitioner. Culture shows up in both visible and invisible ways. Some expressions of corporate culture are easy to observe. You can see the dress code, work environment, perks, and titles in a company. This is the surface layer of culture. These are only some of the visible manifestations of a culture. Business leaders often assume that their company’s vision, values, and strategic priorities are synonymous with their company’s culture. Unfortunately, too often, the vision, values, and strategic priorities may only be words hanging on a plaque on the wall. Corporate culture is actually the container for the vision, mission and values. It is not synonymous with them.

Keywords: Culture, Cultural barrier, Values, Perception , Ethics, Communication , Mission , Vision

Article published in International Journal of Current  Engineering  and Technology, Vol.3,No.2 (June- 2013)




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