Author : Pilli Ravikanth and Pasham Prathyusha Reddy

Analyzing strengths, weaknesses, performances and ideologies of two organizations is the process for benchmarking. Benchmarking is essentially the procedure of measuring the execution of one’s organization against the best in the same or other industry (Stevenson 1996). It helps the organization in implementing the best practices and also accelerates the rate of change and provides realistic improvement goals. Benchmarking enables to scrutinize our own process and learn from others. Benchmarking now a days has been a widely used management tool to identify who is best and what makes them successful, in both manufacturing and service companies. It is being used as extension of existing total quality management program. This article discusses on different accepts of bench marking and analysis between two touristic destinations, namely Mardin(Located in Turkey) and Andhra pradesh(Located in India).

Keywords: Benchmarking, Mardin, Andhrapradesh, India, Turkey.

Article published in International Journal of Current  Engineering  and Technology, Vol.4,No.1 (Feb- 2014)