Author : Punit Sanghavi, Yash Rana, Shridhar Shenoy and Rohit Yadav

For meeting challenges in today’s globalized world, organizations have tried to green their supply chains to meet with challenges such as energy conservation and pollution abatement. ‘Going Green’ has now become a priority for organizations to not only allay buyers’ environmental concerns but also to maximize profits. The main purpose of this paper is to present the Green Supply Chain Management practices in the highly competitive Automobile Industry. The paper mainly deals with the practices Automobile companies follow with regards to GSCM, i.e. Green Design and Green Operations, and the barriers that they face with regards to its implementation. This greening of supply chains aims to balance marketing performance with environmental issues.

Keywords: Green Supply Chain Management, Automobile Industry, GSCM, Green Design, Green Operations, Green Manufacturing.

Article published in International Journal of Current Engineering and Technology, Vol.5, No.6 (Dec-2015)